PERSONAL BRANDING

“Your brand is the single most important investment you can make in your business.

Marketing is what grabs people’s attention. Branding is what keeps them coming back for more. Your brand is one of the most important long-term investments your company can make—one that, if done properly, will yield returns over the lifetime of your business. Think of your brand as your company’s most valuable asset. You want to boost the value of your company, then boost your brand".

-Steve Forbs

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WHAT DO PEOPLE SAY ABOUT YOU WHEN YOU ARE NOT IN THE ROOM, AND HOW MUCH OF THAT IS WITHIN YOUR CONTROL?

What people say in your absence reflects both the impression you leave and the lens through which others view you. While you can’t dictate every opinion, cultivating an honest, consistent presence helps ensure your reputation speaks accurately when you’re not there to do it yourself.

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HERE'S HOW IT WORKS

Reputation Assessment

Conducting an in-depth analysis of current online and offline reputation.
Identifying existing content, feedback, and public perception.
Reviewing past actions, media mentions, and associated content for consistency.
Highlighting areas of vulnerability or concern for proactive management.

Reputation Modeling & Best-in-Class Benchmarking

Creating a benchmark by studying top-performing individuals in your industry.
Identifying key elements that contribute to their reputation success.
Developing a model for your reputation goals based on best practices.
Adapting these insights to fit your unique positioning and target audience.

Personal Brand Identification, Archetype & Narrative

Defining your personal brand’s core values and mission.
Identifying a brand archetype that aligns with your professional persona.
Crafting a compelling narrative that tells your story authentically and connects with your audience.
Ensuring consistency in messaging across all communication platforms.

Image & Style Development

Assessing and refining wardrobe choices to align with your brand’s image.
Collaborating with style consultants for personalized recommendations.
Ensuring visual presentation supports your professional positioning.
Updating headshots and other brand visuals to maintain a fresh and modern look.

Executive Coaching: Public Speaking, Media Speaking

Receiving tailored coaching from certified coaches to enhance public speaking skills.
Practicing media interviews with world class experts and handling tough questions with confidence.
Learn strategies for effective communication and maintaining composure under pressure.
Developing a personal style for speaking engagements that aligns with your brand

Publicity & Event Walkthrough

Planning and strategizing for public appearances and events.
Working on pre-event preparation, including talking points and media interactions.
Practicing navigating high-profile events with poise and brand consistency.
Engaging in follow-up activities to maximize exposure and reinforce the brand narrative.

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